NZI TRUCKIE REST ZONE

The Truckie Rest Zone is an event NZI runs to support heavy vehicle drivers. It provides drivers with an opportunity to pull their truck over and take a break to recover with complimentary refreshments and food. The event ties in with NZI’s Fleet Fit programme and supports a key industry.

I led the development of the first events. I established the name, produced collateral, developed a social media and ATL plan to drive awareness targeting drivers, brokers and business decision makers and sourced drone footage of the event to promote future events.